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A double-blind, crossover, non-inferiority randomized controlled trial where primary care providers and patients compare human- and AI-generated digital health messages: the AI-CARE study protocol

2025-12-22 primary care research Title + abstract only
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IntroductionPrimary care is facing multiple crises, including an increase in health misinformation. Digital health messaging by primary care providers has been shown to reach a diverse patient population. With the uptake of Generative Artificial Intelligence (GenAI) usage in healthcare, there is an important opportunity to rapidly create messages that are tailored to different populations and conditions. However, thoroughly assessing AI-generated content is essential, as GenAI raises concerns re...

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