Continuous Measures of Decision-Difficulty Captured Remotely: II. Webcam eye-tracking reveals early decision processing

As decisions require the gathering of relevant information, eye-tracking measures that capture the way visual information is typically acquired offer powerful indices of the dynamic decision-making process. This study is the second of a pair of studies that explore continuous measures of decision-making using remote, online tools in naturalistic settings. While cursor-tracking, used in the companion paper (Ouellette Zuk et al., 2023), enabled access to dynamic decision processes expressed during movement, in the present study, we now employ webcam eye-tracking to examine the dynamics of information gathering during decision making prior to movement initiation. Using three previously published binary choice tasks, we explored indices of decision difficulty in the gaze dynamics that would complement the motor measures in our companion paper. We find that harder choices elicit more eye dwells and longer final dwells, reflecting a decision resolution process that Ouellette Zuk et al. index during the final choice movement. Beyond this, we identify distinct gaze patterns uniquely employed in each task, revealing the utility and sensitivity of gaze metrics in illuminating the early difficulty-independent information gathering processes at play. Together, this paper series demonstrates the power of remote, online methods as tools for deeply understanding the complete, dynamic and continuous decision process, from the first glance to the final response.