Investigating the Readability, Visual Design, and Quality of Online Written Pharmacogenomics Health Information for Health Consumers in Australia

Pharmacogenomics (PGx) offers a pathway towards personalised medicine, which relies on health consumer involvement in making informed decisions. As consumers increasingly seek health information online, high-quality digital resources are essential to support informed consent and shared decision making. The complexity of PGx and widespread limitations in health literacy raise concerns about whether existing consumer-facing online PGx resources are understandable and sufficiently comprehensive. This study evaluates the readability, visual design, and informational quality of publicly available online written PGx health information. Twenty-three webpages met inclusion criteria. The mean readability corresponded to approximately 15 years of formal education (university level), substantially exceeding the Australian Government's recommended Year 7 reading level for public health materials. Informational quality was generally low, with most webpages being rated as poor or very poor. In contrast, visual design quality was relatively strong, with webpages achieving on average around three-quarters of the criteria. Although the visual presentation of PGx webpages is generally professional, their high reading difficulty and limited discussion of treatment choices and uncertainties reduce their usefulness for health consumer education. Improving readability, clearly communicating risks and limitations, and incorporating decision-support features may enhance the ability of online resources to support informed consent and shared decision making.