Barriers and facilitators to mens engagement with digital mental health screening in Estonia: An interpretive qualitative study of user archetypes and design implications

Background: Mental health issues are prevalent among men, yet help-seeking remains low due to stigma, masculinity norms and access barriers. Digital mental health (DMH) screening questionnaires offer opportunities for early detection, but their uptake among men is limited. Objective: This study explored the barriers and facilitators influencing mens willingness to use DMH screening questionnaires, with the aim of informing user-centered design that supports early detection and engagement. Methods: This interpretive qualitative study was conducted through semi-structured interviews with 17 purposively sampled Estonian men (aged 20-54) in a highly digitalized context until data saturation was reached. Thematic analysis followed a mixed deductive-inductive approach: deductive codes were derived from theoretical frameworks (Technology Acceptance Model, Health Belief Model, User-Centered Design, Behavioral Design), while inductive themes emerged from participants responses across the three research questions, including their evaluations of four screening questionnaire (PHQ-2, PHQ-9, EEK-2, WHO-5). Results: Key barriers included data privacy fears, distrust of digital solutions, lengthy questionnaires, and poor user experience (UX). Facilitators were anonymity, institutional trust, short (5-10 min) questionnaires, mobile-optimized design, personalized feedback, and clear next steps. As main contribution, four archetypes were identified: Skeptic, Self-Manager, Explorer, and Situational Seeker. They reflected distinct patterns across privacy concerns, institutional trust, user experience preferences, and help-seeking orientations. Skeptics were characterized by low institutional trust, high concern about data misuse, and a preference for anonymous, low-friction interactions, often delaying help-seeking. In contrast, Self-Managers emphasized autonomy, transparency, and evidence-based support, engaging in structured self-monitoring and purposeful help-seeking. Explorers showed openness to experimentation and engagement, particularly when supported by intuitive, interactive, and visually clear UX, while data sharing depended on perceived value. Situational Seekers demonstrated episodic engagement patterns, where trust, data-sharing, and help-seeking were highly context-dependent, preferring fast, low-effort interactions when needed. Conclusions: Mens uptake of DMH screening questionnaires is influenced by a combination of social, psychological, and usability factors. Effective design should integrate anonymity, institutional credibility, and user-centered features to support engagement and early mental health detection. Personalized, actionable feedback with transparency, user control, and clear next-step guidance emerged as key drivers of sustained engagement, while poor usability and lack of meaningful feedback led to disengagement. Importantly, the proposed archetypes capture how these factors co-occur in dynamic, context-dependent user profiles, offering a more actionable alternative to one-size-fits-all and demographic approaches for designing DMH questionnaires tailored to male users.