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A targeted behavioural economics-based intervention to improve medication adherence in patients with Hypertension: the BEHAVE-HTN study protocol
2025-12-15
cardiovascular medicine
Title + abstract only
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Background and AimsNon-adherence to antihypertensive therapy is a major contributor to poor blood pressure (BP) control, increased cardiovascular risk, and higher healthcare costs. Behavioral economics suggests that financial incentives and mobile-based interventions may support behavior change, yet evidence for such strategies in central Europe is limited. ObjectiveThe BEHAVE-HTN study evaluates whether a multi-faceted medication adherence mobile application (mApp) with behavioral economic pri...
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